The Impulsive Buying Behavior of the Farmers toward Cattle Purchase

Archive

Science, Technology and Development Vol. 37 (2), 2018

Research Article
The Impulsive Buying Behavior of the Farmers toward Cattle Purchase

Iqbal Javed, Waseem Akram and Haroon Javaid

Abstract: There are many other factors that affect the farmers’ purchasing of cattle but an important one is the impulsive behavior of farmers. This study is conducted to explore the impulsive buying behavior of farmers to identify the factors of the impulsive buying of farmers toward animal purchase. The study area of this research is Sargodha division and a sample of 100 respondents has been selected purposively among the farmers involved in livestock. The data is collected through a questionnaire that was pretested before the final survey. The data on variables, like age, education, income, land holding, marital status, household members and the impulsive buying behavior is collected through a detailed survey. The logistic regression model has been estimated to indentify the determinants of impulsive buying behavior of farmers. The results revealed that assets and land holding have a positive impact on the impulsive buying behavior of the farmers toward cattle purchase. Family income, marital status and family size have a negative impact on impulsive behavior of farmers for purchasing cattle. It is further needed to conduct a study on risk measurement by taking impulsive decisions among small farmers’ community related to the purchase which directly influences future prospects of their farms.

Fulltext PDF |

SIGN IN

	User ID


	Password




	Forgot Password? \| Register Now

Quick Links

	About the journal
	Current issue
	Archive
	Editorial board
	Submit manuscript
	Abstracting and indexing
	Article submission
	Guide to authors
	For subscribers
	Policies